Spot The Night Eagle

Jeep

Challenge

Jeep introduced a new line for their iconic cars: the Night Eagle editions. How do you trigger existing Jeep owners, as well as new customers to make them curious for the real thing?

Concept

The Night Eagle editions are easily recognized by one thing: Black paint, black grille, black rimms,┬áblack everything. That’s why the Night Eagle deserved to be introduced at Night. And because of the night the curiosity is aroused even more for this new species. In a David Attenborough-like way.

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